I spoke to Aaron, their wholesale manager last week. He said:
‘We have a straightforward and honest approach to sourcing our coffee. Our aim is to support our farmers who follow best practice and provide us with delicious coffee year after year. Our farmers dictate the price per pound not the other way around. This price ensures they’re running a sustainable and healthy business - Fairer Trade.’
As I continue to talk to different specialty coffee roasters, I’m becoming to realise specialty coffee is far more about the flavours in the cup. What is just as important to these roasters are the sustainability of their product. Both on the environmental and ethical fair trade fronts. As said by Aaron, Reuben Hills is no different.
Today we have 4 coffees featured with funky branding and equally delicious flavours. Enjoy :)